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Microsoft Advertising - Tools, Alternatives and Reviews

Get Free Advertising Coaching If you’re new to online advertising, you probably have lots of questions. Even seasoned pros sometimes wonder if they should be doing things differently. Microsoft Advertising recognizes that there’s a lot to learn and offers free coaching to help you set up a successful campaign. Whether you need help getting started or want advice about how to make your ads more unique, Microsoft Advertising’s experienced pros are on hand to help you.

You can reach Microsoft Ads by phone or chat for fast, free help.

   
 

According to the Live Chat Agent just now 6/6/23:  Qualifying, new customers should automatically receive a promotional code within 3 days of account setup. If this is not the case, please reach out to us.

. . .

What are the most effective keywords for Microsoft Ads to convert leads and customers? It  depend on your business and target audience.

You can use tools such as the Microsoft Advertising Keyword Planner to conduct keyword research and identify the most effective ad groups and keywords to boost your campaign performance.

Here are some tips to optimize your Microsoft ads for better performance: - Pre-qualify your prospects - Add a strong call to action - Leverage social proof - Be specific with your offers - List the price of your product - Create multiple ads - Refer to your customers directly

Here are some links suggested by Bing ChatGPT-4

1. about.ads.microsoft.com 2. wordstream.com 3. wordstream.com 4. blog.hubspot.com 5. about.ads.microsoft.com

 The Microsoft Advertising Keyword Planner is a tool that can help you conduct keyword research and identify the most effective ad groups and keywords to boost your campaign performance. You can use it to find powerful new keywords for campaigns aimed at the U.S., Canada, United Kingdom, France, Germany and Australia to find keywords in English, German or French. You can also customize your results with filtering of historical statistics, inclusion or exclusion of phrases, and dedupe keywords already in use.

Here's some info on the current promotional offers:

microsoft advertising coupons - Search (bing.com) - https://www.bing.com/search?q=microsoft+advertising+coupons

80% Off Bing Ads Coupon (2 Promo Codes) June 2023 (dealspotr.com) - https://dealspotr.com/promo-codes/about.ads.microsoft.com-en-us

 

GET $500 IN SEARCH ADVERTISING WHEN YOU SPEND $250 IN MICROSOFT ADVERTISING. †Offer Details: Offer expires December 31, 2022. Valid only for new Microsoft Advertising customers who are first party recipients of the offer email. A new Microsoft Advertising customer is one that has not advertised on Microsoft Advertising before. Enter promotional coupon code and spend $250 (applies to threshold and prepaid accounts) to receive $500 in Microsoft Advertising credits. Limit one promotion code per new Microsoft Advertising customer. Promotional code must be redeemed within thirty (30) days of Microsoft Advertising new customer account creation

Rakuten - Cash Back for Microsoft Advertising, Microsoft 365 for Business, Microsoft Store

https://answers.microsoft.com/en-us/msadvs/forum/all/how-do-i-getapply-a-coupon/54624cad-4820-43b9-8d16-0cf17a128266

" Microsoft Advertising - Robert, Microsoft Agent | Moderator, Replied on September 11, 2020

Microsoft Advertising occasionally runs promotional offers. These special offers, such as a new user coupon, can be used to redeem credit that gets applied to your Microsoft Advertising account. You will find most coupon offers are what’s called performance based coupons, there is a spend to get qualifier, this means a certain amount of funds must be spent before the coupon is activated, the full offer details can be found HERE.

Below is information on how to redeem your offer and track its status.

Before you begin

You must have a primary payment method added to your account within 30 days of account creation.
Ensure your advertising content is within Microsoft Advertising’s policies.
Note: that after a promotional offer has expired or runs out, your ads will continue to run, and we'll charge your primary payment method (postpay account) or deduct funds (prepay account). If you have a prepay account and no funds are available, we'll pause the account.

Where to enter your promotional code

Click Tools from the global menu, and then click Billing & Payments.
If you have multiple accounts, choose one from the account selector in the global menu at the top of the page.
Click Billing summary from the main menu.
In the section called What you are paying with, click View promotional offers.
Click Add promotional code, enter the promotional code, and then click Save.
After you add a promotional code, you will get a notification that the code was successfully added and you will receive a confirmation email. This may take up to 5 to 10 minutes.

If you are not able to successfully redeem your promotional offer, see Troubleshooting promotional offers (coupons).

Check your progress

You'll be able to quickly check your progress and the status of any credit, and see your completed or expired promotions. Here's how to get there:

Click Tools from the global menu, and then click Billing & Payments.
If you have multiple accounts, choose one from the account selector in the global menu at the top of the page.
Click Billing summary from the main menu.
In the section called What you are paying with, click View promotional offers.
An offer can have one of the following of statuses:

· Active: Your promotional offer is successfully redeemed. You can't have two active offers at one time.

· Expired: The offer has expired and is no longer valid.

· Depleted: You have exhausted your promotional credit.

· Needs payment method: You must have a payment method on file to redeem a promotional offer. For a limited-time offer, you'll see this status along with the cutoff date to add a payment method. The status will switch to "Active" once you add a valid payment method.

· Pending: If you have two valid offers, one offer will be pending (on hold) while the other is active. After the active offer is expired or depleted, the pending offer will become active.

Thank you, Robert | Microsoft Advertising Support Specialist | 800-518-5689

"


Whether you’re coming from Google Ads or new to search engine marketing, it’s quick and easy to start advertising your business on Microsoft Advertising. Take a look at one of these video series to learn how Microsoft Advertising works and how to get started.
 

Here's a recap of a prior special offer - that has now changed! You get $100 in Search Advertising credits when you spend $25 in Microsoft Ads. . . plus you get $12.50 Cash Back via your Rakuten account. Microsoft Advertising is new and improved! . . . 

Get your friends, colleagues and customers to sign up for free and spend $30 . . . then you both get $30 for their $30 spend . . . repeat for more!  . . . that part still works! It used to be  . . . Spend the $25 to $30 on Microsoft Advertising . . . and then you get $100 in Microsoft Advertising credits . . . plus an additional $12.50 cash back. Only the $12.50 cash back works as of July 1, 2022 . . . but still that's a 50% discount on your $25 add spend.

Here is more info on:

Microsoft Advertising | Search Engine Marketing (SEM) & more

"Sign up for Microsoft Advertising.

Which keywords should I choose?

You have a few options to help choose your keywords. First you’ll want to think of the terms one of your customers might use to search for your products and offerings. Those search terms are a great starting point. Then you can use tools right in your account to find more keywords.

Within Microsoft Advertising, click Campaigns on the top of the page, click the Keywords tab, and then click Add Keywords. This will let you:
◦ Search for new keywords based on one you enter.
◦ Search a website for keywords.
◦Search your destination URLs for keywords.

Other info re Keywords:

How can I write a good ad?

Here are a few tips that can help make your ad stand out.

◦ Keep your ads relevant. One way to improve relevance is to use your customers' most popular search terms in your ad titles and text.
◦ Describe what sets your product apart.
◦ Use your customers' language. Use words and a writing tone that are likely to attract your typical customer.
◦ Be specific. The clearer and more specific the offering, the better. For example, rather than "big discounts," specify an exact percentage, such as "50 percent off."
◦ Give customers a reason to click your ad right now. Offer a specific call to action, such as encouraging customers to request a brochure or consultation, download a free e-book, subscribe to a newsletter, or take advantage of a limited-time discount.

"

 

 

Take Advantage of Free Courses, plus Certification Options - Having someone walk you through the advertising process is very helpful. Microsoft Advertising has two paths:

1. Get on the path to Microsoft Advertising Success and

2. through its Learning Lab https://learninglab.about.ads.microsoft.com/topics/Marketing-with-Purpose/

Microsoft has dozens of online courses to help solidify your understanding of advertising basics and more advanced principles. Best of all, access to these lessons is absolutely free, no Microsoft Advertising promo code necessary. You’ll need a Microsoft account to view the lessons, but that’s also free. Go through as many courses as you’d like, and don’t hesitate to repeat lessons. Your access is unlimited.

07/24/2023

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